Notes on AI, brands & ads
Thoughts, how-tos and behind-the-scenes from my creative direction work.
- What an AI-Powered Creative Director Actually Does AI can generate a thousand images in an hour. Knowing which one is right for your brand is still a human job. Here is how I work.
- Why AI Gives You Generic Answers, and How to Tune ChatGPT, Claude and Gemini to Your Wavelength AI is not a search box. Here is why chatbots produce bland, plastic text and how to get deep, precise and stylish results from them instead.